OUR STORY
At Vitaman we make men look and feel amazing every day.
When you look great, you feel great - and you go on to achieve amazing things!
Vitaman believe it all starts with your health. After all, anything you put on to your skin is absorbed straight into your body. That’s why our award winning skin, shave and hair solutions are only made from pure and natural ingredients.
Our Story
Company Founder, Clare Castles, Australian born and raised, has always had a passion for skincare and haircare.
Clare went on to become a successful hairdresser, make-up artist, beauty therapist, and international skincare lecturer. She ran a successful training academy teaching Beauty Therapy, Photographic Make Up and Corporate Grooming.
While teaching Qantas’ new recruits, Clare realized she had nothing to recommend for men. So began the journey of creating a range specifically for men, that would help solve their skin and hair concerns.
In 1999 Vitaman was launched in Australia with 9 products - becoming one of the world’s Pioneers of Men’s Skincare & Grooming.
Vitaman soon began selling in Health Spas and luxury hotels. And quickly built up a dedicated following of in over 20 countries.
Made in Australia from Natural Ingredients
Australia is arguably one of the most beautiful places in the world. The wild and rugged Australian environment, known for its truly awe-inspiring landscapes and ferociously harsh extremes, is the life force and inspiration behind VITAMAN.
From the beaches to the rain forests to the outback – and even the urban jungles we call home – VITAMAN products celebrate the raw beauty of nature and harness its power to create effective skincare and haircare solutions for men. All of our products are proudly made in Australia –from only the best ingredients Australia has to offer: its native botanicals.
Backed by science and time-tested for over 40,000 years by Australia’s indigenous inhabitants, the unique properties within the naturally-derived botanicals found only in Australia have been thoughtfully infused into all of our products.
Like Australia’s wild and untamed terrain, its men are equally a thing of myths and legends. Equal parts wit, charm, athleticism, and good looks layered with an enduring desire to live life to the fullest, men are the epitome of relaxed confidence. From the sun-drenched beaches of Perth to the hustle and bustle of the Sydney CBD, from the snowy highlands of Tasmania to the hipster coffee shops that dot the laneways of Melbourne – Australian men are unquestionably an adventurous and diverse breed.
VITAMAN was born from a desire to address the unique grooming needs of men, using only the finest native ingredients. With our very own outback as a living lab for sourcing and testing only the purest and most effective natural solutions for men's skin and hair, VITAMAN has become known around the world as a leader in active naturals.
Explore our Natural Grooming Products now.
Are you ready to become a Vitaman?
